QuickStudy | Blogging For Business Laminated Reference Guide




SKU: 9781423228578

Product Description

Big to small businesses need customers and want to keep them. A blog can be an introduction and a continued connection to your business that can be strong, educational, and personal while reaching an unlimited audience. These 6 laminated pages will show you everything you need to know to start, grow, maintain, and measure your customer connections through this powerful business tool.

Topics covered include:

  • What is Business Blogging
    • Defining Strategy
    • Blog Budget
    • The Content Question
  • Five Effective Business Blogging Subjects
    • Cost or pricing questions
    • Problems or issues questions
    • Comparison questions
    • Review-based questions
    • “Best”-related questions
  • Best Search Engine Optimization Practices
    • Keywords & Blog Titles That Get Results
    • Meta Descriptions & Subheads
    • Content-Length & Images
  • Producing Quality Content
    • Proper First Paragraphs
    • Disarm the Reader
  • Ways to Generate Traffic
  • Measuring the Success of Your Efforts
    • It’s About Trust, Traffic, Leads & Sales
    • Using the Right Tools
  • Maintaining Long-Term Success
    • Buy-In From Top to Bottom
    • Integrate Blog into the Sales Process
    • Establish the Role of Content Manager

Suggested uses:

  • Small Business – generate sales and build your customer base from the ground up by sharing your expertise
  • Big Business – add this virtual salesperson that can offer expertise and help to the customer while being the face of your company that builds relationships
  • Marketing Firms – a great tool for your employees and an even better tool as a giveaway to clients
  • Business Majors – learn real world skills like these before an internship or job so you can excel at interviews and hit the ground running


  • Weight: 0.15 lb
  • Width: 8.5 in
  • Depth: 0.06 in
  • Height: 11 in
  • Format: Fold Out - Laminated
  • Size: 8.5 x 11.0
  • Pages: 6
  • Author(s): Marcus Sheridan
  • Publication Date: 12/31/2015

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