QuickStudy | Advertising Laminated Reference Guide




SKU: 9781423244110

Product Description

Designed for college-level study of advertising this 6 page laminated guide is filled with the answers you need for a solid foundation and understanding of the details. Organized like designer course notes the details build a broader view of the big picture of advertising whether you are a communications major in advertising, or a business major in marketing. Author Maria Siano, PhD is an adjunct professor (John Hopkins & Rutgers) with 20 years of experience as a communications professor making her perfectly suited to fit over 100 pages of coverage into just 6 pages, succinctly written to focus on the facts. There is no better value for maximizing study time at the most reasonable price for any college-level educational supplement.

6 page laminated guide includes:

  • History & Principles of Advertising
  • Persuasion
  • Audiences
  • Advertising Process
  • Types of Advertising
  • Strategic Planning
  • Advertising Goals
  • Types of Appeal
  • Ad Messaging
  • Advertising Strategies & Approaches
  • Implementing Ad Campaigns
  • Measuring Campaign Effectiveness
  • Branding
  • Non-profit Advertising
  • Ethics


  • Weight: 0.15 lb
  • Width: 8.5 in
  • Depth: 0.06 in
  • Height: 11 in
  • Format: Fold Out - Laminated
  • Size: 8.5 x 11.0
  • Pages: 6
  • Author(s): Maria Siano, PhD
  • Publication Date: 07/01/20

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